There is one type of feature that every business owner should incorporate in their customized app development process. What kind of app feature is it? The Tell A Friend option. So many business owners are missing this opportunity in today's competitive app market because cross marketing isn't as important, at least in their opinions, as direct marketing using mobile devices. While direct marketing and mobile marketing is extremely important, cross marketing serves a vital purpose to any business. Cross marketing allows customers who are already loyal to your brand to recommend it, via social media sharing or app sharing, to friends. Think Angie's List but on a much, much bigger level. Once a customer subscribes to your app, he or she can share your updates with their group of friends, family and coworkers. Your brand is automatically being introduced to potential customers and done in a trustworthy manner. Your Tell A Friend app element is automatically trusted because of the recommendation from your customer to their inner-circle. When you go to hire a contractor, typically you perform a Search Engine run on the phrase of the contractor you need. Then you end up asking friends or family about the contractors you're interested in. Well, Tell A Friend serves the same theoretical purpose! Plus, it is a way to attract immediate business when customers share sales and last minute sale promotions.
Designing an app for any business owner can be stressful, even when you have a company helping you do this. It is always better to have an app then to not have one for your company. Apps are the new way to market and engage your customers and grow your business. The Tell A Friend feature is a way to compliment your efforts. Most companies can help you with this option. The trick is to find a company who will make the process easy for you, the administrator, and also collect important data that will help you pivot your marketing efforts to buyer and potential buyer trends. If you are new to the selection process, ask around. Call app development companies up and ask them about their experience with creating Tell A Friend elements within company apps. If they are unsure what you're talking about, move on. If the company can explain it to you easily and in a manner that you understand, consider that company!
Understand that your add will not promoted itself. Tell A Friend is just one way to have your app get the exposure you need. Look for more my articles that will show you how you can market your app and increase your audience.
I am founder and owner of Custom Loyalty Marketing.When it comes to building apps and web design, we do it all. We can help you dominate your competition with insightful marketing strategies through mobile apps, web design, loyalty programs, email blast, SEO, and social media. Visit our site to sign up for a webinar to learn how your business can use mobile apps to increase your business.
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