Selling a mobile home can actually be quite a lucrative thing if one knows how to go about. In the art of selling, one of the most important aspects would be to know who to sell to or simply to determine the target market. One has to know who buys mobile homes first before he sells.
Now the very first step in coming up with the target market of the product, it is vital that one would first know how to do the general profiling process. Now when one would say general profiling process, he would mean getting the basic idea of what the customer is like. This means that he would have to come up with the gender, the age bracket, and the income bracket of the target market at least.
First of all, the sellers must define the general gender of the targeted customer. Now although there are some women who would buy these types of homes, one will observe that it is mostly men who are interested in buying this sort of thing. As for the age bracket, probably the target customer would be from his mid twenties until maybe somewhere in the forties.
For the income bracket, one will probably take a customer who is earning a stable amount of money or just simply has a job that can sustain himself. Since mobile homes are actually not as expensive as real houses, then that means these kinds of houses are actually more affordable. So this means that even blue collar workers will be able to buy one without any problem.
Now after knowing the basic demographics of the customer, the next thing to take note of would be knowing the behavior. Now by knowing this, the seller will go on to the more elaborate details of how he acts. He will have a deeper understanding by knowing the details.
Now one of the things that the seller has to take note of would be whether the person he is selling to has to travel around a lot. Now this is very important because mobile houses will benefit those who move around a lot. Since these types of houses will allow one to move around easier, then it will be beneficial to them.
Lastly, it is very important to note that these people are the adventurous type who love excitement when it comes to traveling. Now the target customer will most likely also love traveling and going around with his friends. So with this information, the seller will right away be able to know how to advertise his trailer.
So in a nutshell, this is the customer profile of the target customer. If one would sell his trailer, he should most likely sell to a man who is in his late twenties and above, and has at least a blue collar job. He should also move around a lot, and of course loves to travel to different places in comfort. Knowing this, one can actually rotate his marketing campaign around the customer profile.
Now the very first step in coming up with the target market of the product, it is vital that one would first know how to do the general profiling process. Now when one would say general profiling process, he would mean getting the basic idea of what the customer is like. This means that he would have to come up with the gender, the age bracket, and the income bracket of the target market at least.
First of all, the sellers must define the general gender of the targeted customer. Now although there are some women who would buy these types of homes, one will observe that it is mostly men who are interested in buying this sort of thing. As for the age bracket, probably the target customer would be from his mid twenties until maybe somewhere in the forties.
For the income bracket, one will probably take a customer who is earning a stable amount of money or just simply has a job that can sustain himself. Since mobile homes are actually not as expensive as real houses, then that means these kinds of houses are actually more affordable. So this means that even blue collar workers will be able to buy one without any problem.
Now after knowing the basic demographics of the customer, the next thing to take note of would be knowing the behavior. Now by knowing this, the seller will go on to the more elaborate details of how he acts. He will have a deeper understanding by knowing the details.
Now one of the things that the seller has to take note of would be whether the person he is selling to has to travel around a lot. Now this is very important because mobile houses will benefit those who move around a lot. Since these types of houses will allow one to move around easier, then it will be beneficial to them.
Lastly, it is very important to note that these people are the adventurous type who love excitement when it comes to traveling. Now the target customer will most likely also love traveling and going around with his friends. So with this information, the seller will right away be able to know how to advertise his trailer.
So in a nutshell, this is the customer profile of the target customer. If one would sell his trailer, he should most likely sell to a man who is in his late twenties and above, and has at least a blue collar job. He should also move around a lot, and of course loves to travel to different places in comfort. Knowing this, one can actually rotate his marketing campaign around the customer profile.
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